Smart Circle DirecTV is a complex term to explain given it is covering all the issues of world that are generally continuously changing. To explain the true present picture in the Environment it's necessary to disclose the most up-to-date literature and study the current changes. This chapter is giving the idea about the today's internet marketing and changes & challenges with the sub environmental forces.
Today's Internet marketing
The changing behavior of customers and proliferation of new marketing channels setups the new issues in the business world. In international market competition it's becoming harder and harder to maintain the life time relationship with customers. Selling quality product and service in affordable price is not enough to gain the customer loyalty there are also many other dimensions of care. These all changes help make profit secondary and modify organizations to customer-focused organizations and born the new theories and approaches.
Today's marketing has come out with the circle of 4P's (Product, Charge, Place and Promotion) and in the broader sense it is taking for an organizational function. The modified version of marketing is to furnish greater value to customer and develop and maintain a healthy relationship.
In accordance with the American Marketing Association today's Marketing is:
"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and with regard to managing customer relationships in way that benefit the organization and its stakeholders. "(Keefe, 2004)
Your Smart Circle DirecTV
The Smart Cir DirecTV comprises the intermediate along with the macro environment. The intermediate environment contains those factors which might be semi-controllable through contracts and they'll be categorized as suppliers, Distributors, facilitators and investors. For example in software industries several vendors, application sellers, temporary specialist staffs together with subcontractors etc are part of intermediate environment. The macro environment is made up of those factors and forces which are generally uncontrollable. (Lee, 2005)
For the Smart Circle DirecTV strategic marketing planning to evaluate and investigate that threats, opportunities and for risk assessment usually organizations applied the PESTLE analysis here PESTLE is short for Political, Economic, Social, Scientific, Legal, and Environmental Elements. (These macro environmental forces are shown in above amount). Mostly external auditor is used to audit the impact of these forces.
Some countries have an overabundance of relaxed and easy restrictions for import and move.
Countries history of friendly relation and healthy business deals also have a positive impact when you need it trades. Similarly if countries get better infrastructure for trading polices and legislations this also goes in the favor with the international traders. It helps to minimize the time and supply the secure dealings and especially newcomers feel at ease to trade in these environment. With all these reasons the fresh literature tells us about the twelve factors involvement inside international trading.
In 2005 according to the Geri Clarke the HELPS FREDICT is a more complete framework for the international marketing environmental examination.
H History F Financial
E Commercial R Rules- International Trade
L Words E Environment
P National politics D Demographic
S Societal I Facilities
Changes and Difficulties
In 1998 article inside Economist Magazine Sums the idea up nicely:
"Marketing has changed into a complex art. Technology and trade have increased the probability global brands. The fragmentation involving audiences and rising bills of television and print advertising are making some other media attractive. And direct marketing along with the internet are rewriting the many marketing rules. "
55 years back, the television invention opens the new ways of the mass marketing and with the visual demonstration many local brand and now take the status of the world class brand. This technology changes the language with the advertising. In old age mostly people preferred to own things from market search and mainly radio transmitted about the market affairs and brand-new coming products. Then TV gave the brand new confidence to its viewers and globally advertised the true market position. The visual demonstration also teach the individuals and guide them correctly and it also answered the question that why they need and want this specific product. Now World Wide Web is taking the position of the TV together with Similarly the Digital TV and also the Smart mobile are writing the new rules of the marketing.
Today mobile and pager is a basic need of people and every one is in range just caused by a small piece of technology. Here telecommunication was playing a critical role. Now in the finish of 20th century, that emergence of internet and telecommunication introduce m-commerce. First mobile companies simply offer an updates information like climatic conditions reports, games online info, latest movies and songs information etc only to provide better services and also to satisfy customer. From that period the m-commerce became the component of our life and no one feel this addition in the new business technique, today banks and other financial services are also providing mobile commerce services and this also tiny device has become the source of market deals. This was the small breakdown of emergence of the technological know-how.
The customer buying behavior and also its particular quality perception is also changing and now he is demanding that rich added value products and services. The multinational companies together with chain store also generate a strong competition globally and it's becoming trickier to retain a long term relation with existing site visitor.